The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (2023)

Have you been on the lookout for a decent but affordable Etsy keyword tool? Then I’m here to tell you all about the best ones that are out there!

Etsy keyword research has taken center stage in the world of digital marketing lately.

And to do Etsy keyword research to attract more traffic to your Etsy store, you need an Etsy keyword tool.

As an overview, some of the best Etsy keyword tools are:

  1. Sale Samurai
  2. Marmalead
  3. Crest
  4. Makerwords
  5. Alura
  6. KeySearch
  7. eRank
  8. KWFinder
  9. Etsy Search Bar

In this article, you will find all you need to know about:

  • The best Etsy keyword tools
  • The importance of keywords for your Etsy shop
  • How keywords work in Etsy search
  • How to increase traffic to your Etsy page

Affiliate Link Disclosure

This article contains some affiliate links which means that I may earn a small commission when you click on them, at no additional cost to you. I do hope you find the information in this article helpful

Note-If you are super busy and you want to start making money selling digital products on Etsy ASAP, you can check outthisandthis Etsy course, that will step up your Etsy game and start earning within 3 months!

Alternatively, you can also check out thisfree Etsy Ebookthat will share a list of best-selling products by month and teach you how to capitalize on seasonal trends to skyrocket your Etsy sales.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (1)
(Video) How to do Etsy SEO Research (100% FREE) - INCREASE SALES, Best Free Etsy Keyword Tool!

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  • How To Use Pinterest For Etsy To Increase Your Etsy Sales
  • 21 Best Things to Sell on Etsy to Make Money
  • 31 Best Digital Products To Sell On Etsy In 2021
  • Everything You Need ToKnow About Etsy Tags
  • How Etsy Keyword Research Can Bring Thousands of Customers To Your Etsy Store

What Is An Etsy Keyword Tool?

If you are considering opening an Etsy store or already have an Etsy store that is up and running, then you may be wondering what the best ways are, to drive traffic to your store and increase the sales of your small business.

Etsy is a platform for small independent businesses to sell unique handmade and vintage items. According to Statista, in 2020 alone, more than 4.3 million sellers sold items via the Etsy platform.

However, if you are planning on opening an Etsy store, there is bound to be plenty of competition.

When planning your marketing strategy, you may be wondering how to best stand out from the competition and make your Etsy store more unique and attractive to potential customers.

This is where keyword research comes in. And the best way to do keyword research is by using an Etsy keyword tool.

An Etsy keyword tool is one that allows you to find the best words and phrases to describe the product that you are listing on Etsy so that it matches what people are looking for on the Etsy platform.

On Etsy, there are various opportunities for you to use these words and phrases such as in your Etsy tags and descriptions when you are posting an Etsy listing to sell your products.

You can see below the various words and phrases that are used to describe handmade jewelry that is on sale on Etsy.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (2)

Read more about Etsy tags here!

For example, if you are selling handmade earrings, then you may want to use words and phrases that are similar to “handmade earrings” so that the Etsy search engine is able to catch any variants or related words that may be entered into the search bar by a potential customer.

Broadly speaking, the following is what you can expect an Etsy keyword tool or Etsy keyword generator to do for:

(Video) 5 Tools to Help you Find Keywords for your Etsy Shop & Listings - Etsy SEO Keyword Tools 2020

  • It tells you the search volume of those keywords (i.e. how many people are looking for those items)
  • It tells you whether those words are high competition or low competition (i.e. how many other sellers are using those words)
  • It gives you all the related keywords

Armed with this information, you will be able to optimize your Etsy store with content that matches what people are looking for.

This is essentially what Etsy search engine optimization or Etsy SEO is all about.

You are basically tailor-making your content to make sure that the search engine finds your listing and displays it as a part of the search results, ideally on the first page!

You can find out more about the best Etsy SEO tips here when you are ready to delve deeper into the world of SEO.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (3)

The Best Etsy Keyword Research Tools

Now that you have an idea of what Etsy keyword research tools can do for you, it is time to explore and discover the best Etsy keyword tool for you.

Here you will find the key features of some of the best keyword tools to help you decide which one works for you and more importantly, for your small business budget!

Keyword Research ToolPriceKey Features
Sale Samurai$9.99 per month or
$99 per year
Sale Samurai is probably the most detailed Etsy keyword research tool.
The data on Etsy keywords and other relevant information is derived from actual Etsy customer searches.
Sale Samurai also provides price, shipping days, and views per product of your competitors so that you can take these factors into account when pricing your own products.
Sale Samurai is easily one of the best Etsy keyword research tools on the market at the moment, primarily due to the detailed analysis that it can provide.
NOTE-As my reader, you get a discount coupon that has to be used in the sign up page. The code isoutandbeyond(all in lowercase). This will give you20% OFF for life.
Marmalead$19 per month or $53 per quarter or
$190 per year
Marmalead has a prediction feature that allows you to see how your keywords are going to perform over the next 3 months.
This keyword tool for Etsy also has a detailed comparison between different keyword variables to identify which is the best one to use for your listing at the time.
The plan also comes with unlimited access to their Entrepreneur Course library. This is a great resource for new business owners as it deals with various aspects of running your online shop on Etsy.
Marmalead is probably the most value-for-money Etsy keywords tool.
Crest$12.99 per monthCrest aims to level up your Etsy business with its comprehensive set of Etsy SEO features.The unique thing about Crest is that it is the only Etsy keyword tool that gives you location specific data on your potential customers.
Crest has a color-coded interface for key data points that will make Etsy keyword research a breeze!
More importantly, Crest gives you real-time search engine optimization. This means that you can edit your Etsy listings and receive real-time feedback on the impact that these edits may have on your overall SEO rating.
Crest has a bonus feature that will make marketing your Etsy products easier. Once you select a set of pictures from your Etsy listing and choose your transition effects, Crest has the ability to generate a video that you can easily upload to Etsy itself or any of your other social media platforms.
MakerWordsFree for a limited time (so sign up quickly!)MakerWords is a keyword research tool that allows you to see exactly what Etsy shoppers are searching for.
This tool gives you key data such as the average amount of searches per term, as well as specific Etsy trends.
What makes MakerWords unique is that it also gives you keywords that will increase the chances of your Etsy listing being published on Google search as well!
The keyword research information is displayed in a manner that is easy to read and understand, allowing you to quickly implement the results of your research on your Etsy listing.It is a straightforward tool with no bells and whistles.
Alura$19.99 per month or
$168 per year
Alura allows you to register for free without a credit card when you first start using this to look for your Etsy keywords.
This free feature allows you to explore all the features of this Etsy keyword tool and it also comes with 10 premium searches.
Alura’s interface is simple and the tool is extremely easy to use.
The keyword data and related information are presented in a manner that is straightforward and easy to understand. This makes it the perfect Etsy keyword tool for new entrepreneurs.
Keysearch1-month free trial then
$17 per month (Starter)
$34 per month (Pro)
Keysearch is another keyword research tool that works very simply.With this SEO tool, you will find it extremely easy to carry out searches that return comprehensive results and data.Keysearch also comes with multiple SEO tools including competitive analysis. This will allow you to see how your competition is doing and customize your Etsy marketing strategy accordingly.
NOTE-It is17$ per monthbut if youuse my discount code and referral link,(KSDISC), you get 20% off, also a free 1 month trial!
eRankFree with limited features or$5.99 per monthYou read that right – eRank is probably one of the most affordable Etsy keyword tools that are currently available.It provides a range of Etsy SEO tools.
Its keyword tool works perfectly as an Etsy tag generator and will give you all the detailed information you need to insert Etsy tags that sell.
e-Rank’s Listing Audit tool also gives you an idea of how often shoppers on Etsy are using your keywords on Etsy. This will allow you to modify your Etsy keyword use accordingly.
KWFinderFree for limited search results and dataor$29.90 per monthor$39.90 per monthor$79.90 per monthOne of the good things about KWFinder is that as soon as you get onto their platform, you can start conducting your Etsy keyword research!
While the search results on the free plan are limited, you can still yield sufficient information, especially if you are a new Etsy seller and are just starting out on your small business.
KWFinder can generate thousands of keyword ideas and comes with a range of SEO tools.
The Etsy Search BarFree!As you enter a search term into the Etsy search engine, you will get a drop-down box with suggested searches.
This is a great place to start if you are not able to invest in an Etsy keyword tool just yet.
The suggested searches represent what other people on Etsy are looking for.
With this information, you can gauge which keywords or Etsy tags to use in your listing to match what Etsy shoppers are looking for.While it may not be as detailed as the results that you will yield from Etsy keyword research, it still does give you a practical idea of what potential customers are looking for.
The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (4)

The Importance of Keywords For Your Etsy Shop

At this point, you may be wondering what all the fuss about keywords is about.

Well, as mentioned above, keywords are the key (pun entirely intended!) to getting more people to your Etsy store and converting those visits into sales!

When you are doing your Etsy keyword research, you need to step into the mind of your potential customers and identify all the ways in which they may search for your particular product.

This is where Etsy keyword tools are extraordinarily helpful.

(Video) How I found an Etsy keyword with HIGH volume LOW competition - Best Etsy SEO method 2021?

They basically get that information for you so you don’t have to guess what potential customers are looking for.

Read more about Etsy keyword research here to finetune your keyword research skills!

How Keywords Work In Etsy Search

When a customer types in a search term into the Etsy search bar, they will get results for all the listings that contain that search term.

If your listing contains the term that they search for in the title, tags, or description sections, then your listing will show up on the Etsy shopper’s search results.

This will increase the chances of them clicking on your listing and adding it to their cart to purchase your product!

Broken down in this way, it is easy to see how keywords work in Etsy search and why it is so important to attract customers to your Etsy listings and eventually, your Etsy store.

How To Increase Traffic To Your Etsy Store

As mentioned above, using an Etsy keyword tool to carry out keyword research is one of the most vital things that you can do to increase traffic to your Etsy page.

Once you have your keywords for your listings sorted out, then you can focus on other ways to increase traffic and potential customers to your Etsy page.

These can include:

1.Using Other Social Media Platforms

One of the most effective ways to increase traffic to your Etsy store is to link your store with your social media platforms.

At the moment, Pinterest and Etsy are the best of friends!

You can use Pinterest to directly link to your Etsy store so that when people click on your pins, they are directed to your Etsy listing.

Find out more about how to use Pinterest for Etsy here!

(Video) Etsy Keywords Research to Optimize Your TITLES and TAGS

2.Starting A Blog

This is a great way to tell people about your Etsy store.

Of course, your keyword research from the use of your Etsy keyword tool will come in handy here. This is because you can use the same keywords to optimize your blog to ensure that people find your content.

Your blog can contain more details about your listings and your Etsy store.

This will also make you more relatable as a seller and allow your shoppers to get to know the person behind the Etsy store.

Alternatively, you can share stories about your products and your process of making them. People love to read about and watch behind-the-scenes videos of small businesses.

If you aren’t sure where to start, check out my quick and easy guide that will teach you how to start a blog.

3.Use High-Quality Pictures

Etsy marketing is all about visuals. The better your pictures are, the higher the chances of a potential customer clicking on your listing to make a purchase.

Use props and ensure that your pictures are lit well.

It is also aesthetically pleasing for your pictures on your Etsy store to be consistent in terms of background and theme colors. This will automatically make your store more attractive and will encourage shoppers to keep scrolling.

Additionally, if your product is wearable, try and use pictures of it being worn so that your shoppers can gauge what the product looks like in real life.

The Best Etsy Keyword Tool That Will Skyrocket Your Sales - Outandbeyond (5)

Now that you know all about Etsy keyword tools, you can start to optimize your Etsy store to get more traffic and sales!

While keyword research may seem a little daunting at first, Etsy keyword research tools will provide you with all the information you need to get you comfortable.

(Video) Etsy SEO and Keyword Research Tool for UK Etsy Sellers & Shop

Again the importance of using the right keywords in your Etsy tags and descriptions must not be underestimated.

If you are serious about your Etsy business and want to boost traffic and sales on your store, then it is time to find the best Etsy keyword tool that works for you.

The Best Etsy Keyword Tool For Your Small Business


How can I increase my sales fast on Etsy? ›

Tips to increase sales on Etsy
  1. Social Media Images got More to Offer.
  2. Include most searched Keywords.
  3. Coupon Codes for Subscribers to Drive Revenue.
  4. Your Shop Name is your Brand Name.
  5. Use Pinterest to Find keywords.
  6. Persuasive Product Descriptions that Sell.
  7. Free Shipping is the Cornerstone of Customer Delivery.

How do I increase sales on Etsy 2022? ›

17 Ways to Skyrocket Your Etsy Sales in 2022 (Etsy Marketing Tips You Can Use Today)
  1. Use Etsy SEO For Better Etsy Search Ranking.
  2. Write High Converting Product Description.
  3. Take Eye-Catching Product Photos.
  4. Develop New Products That Reaches New Customers.
  5. Focus On Products That Doesn't Convert Well.
Jul 12, 2022

Does alura work for Etsy? ›

Alura is one of the best Etsy market research tools on the market. The set of features is useful for most Etsy sellers, no matter they are just starting a shop doing market research, or trying to grow by analysing gaps in the market.

How do I find most searched keywords on Etsy? ›

How to Find Trending Keywords on Etsy
  1. Related Articles. How to rank higher in Etsy search. ...
  2. Use the Etsy Search Bar to Search for Keywords. ...
  3. Use Google Keyword Planner. ...
  4. Use Ubersuggest. ...
  5. Use Google Trends. ...
  6. Use the Keywords Everywhere Add-on. ...
  7. Use eRank.
Dec 21, 2021

How do you rank higher on Etsy? ›

How to Master Etsy SEO
  1. Use long-tail keywords. ...
  2. Use the beginning of the title for the strongest keywords. ...
  3. Don't stuff keywords into your title.
  4. Use all 13 tags.
  5. Carefully choose attributes that can be used to describe your listing.
  6. Be as specific as possible when choosing the categories for your product.
Apr 20, 2021

How do I attract buyers on Etsy? ›

How to be Successful on Etsy
  1. Win the Numbers Game with New Product Listings.
  2. Boost Customer Lifetime Value with Cross-Sell and Upsell.
  3. Make It Special with Offers and Promotions.
  4. Attend Events to Build Visibility.
  5. Don't Be Shy, Ask for Help.
  6. Leverage Social Media Strategically.
  7. Get Found with SEO.
May 4, 2021

Are Etsy sales down 2022? ›

After years of double-digit revenue increases, Etsy's sales growth is forecast to slow to 9.7% in 2022, according to data compiled by Bloomberg.

How do I make my Etsy stand out? ›

Promote your Etsy business through Google ads and social media, using custom photos, graphics, and videos. Create social media accounts for your shop and link them to your Etsy listings. Consider paid advertising on Etsy; they offer promoted listings programs.

How do I get my first 100 sales on Etsy? ›

How to get your first 100 sales on Etsy FAST in 2022? - YouTube

How does Etsy algorithm work? ›

To show items that buyers are likely to purchase, Etsy's search algorithm also considers how well individual items tend to do in search. We call this “listing quality.” If a buyer clicks, favorites, or purchases an item after they've seen it in search results, that action contributes to the listing's quality score.

Is Etsy hunt good? ›

EtsyHunt is the best Etsy product research, listing optimization and tag analysis tool. EtsyHunt has a huge database of 230,000,00 products on Etsy, 3,000 product categories, and 830,000 shops on Etsy. Such a huge database already exceeds most tools of its kind.

What is marmalade for Etsy? ›

Using Marmalead to do that research will help you optimize your listings to capture those elusive front page spots. Marmalead offers support and information to Etsy sellers in a far superior way than it's other competitors, which makes them the perfect fit for my clients.

How do you use Everbee on Etsy? ›

EverBee - Getting Started - YouTube

What keywords are trending on Etsy? ›

August's Top 20 Etsy Searches
1.handmade home decor
2.handmade clothing
3.handmade jewelry
4.personalized gifts
15 more rows

What is the most popular item sold on Etsy? ›

7 Top Selling Product Categories on Etsy with Their Best Selling Items
  • Jewelry.
  • Home and Living.
  • Personalized Items.
  • Clothing and Textiles.
  • Wedding Items.
  • Spa Products and Handmade Cosmetics.
  • Selling Better on Etsy: A Few Pro Tips.
  • To Sum Up.
Jun 30, 2021

How do you beat the Etsy algorithm? ›

10 Ways to Beat the Etsy Algorithm
  1. Add your Shop Name to each listing title. ...
  2. Put the most important words first. ...
  3. Use all the words. ...
  4. Know your audience. ...
  5. Changes can take up to 30 days. ...
  6. More listings mean more chances. ...
  7. Use all your tags. ...
  8. New listings get more attention.
Apr 26, 2021

How do I master SEO on Etsy? ›

8 Etsy SEO Tips to Improve Your Shop's Visibility
  1. Change your Etsy shop name that describes your products. ...
  2. Use your main & important keywords. ...
  3. Avoid repeating the same keyword. ...
  4. Make use of all 13 tags in each listing. ...
  5. Include keywords in the first few listings. ...
  6. Regular update your listings.
May 9, 2022

What months are slow on Etsy? ›

In normal years, the second and third quarters (Apr 1-Sep 30) are slow too.

Why am I suddenly not getting sales on Etsy? ›

A drop in visits to your shop or sales can mean any number of things, such as increased competition, changing trends, a shift in purchasing behavior, and more.

Why am I not getting any sales on Etsy? ›

Please understand that probably 90% of Etsy customers use the search field to look for the items they want. If you aren't optimizing your listings to be found in search, you won't make any sales. I see people with listings that literally have 3 or 4 words in the title and random tags.

How many Etsy listings should I have? ›

Many long-time Etsy sellers recommend that you don't go beyond 100 items if you are on your own. If you are a small company, the site doesn't favor shops with over 500 items, as fees can mostly offset profits. For example, if you sell jewelry, it is best that you don't get too many listings out.

How do you stand out of the crowd on Etsy? ›

Top 3 Tips to Design an Etsy Storefront That Stands Out
  1. Make Your Photo Editing Consistent. Product photos and lifestyle imagery are probably the most important factors in turning onlookers who just landed on your shop page into potential buyers. ...
  2. Think 'Big Picture' For Visual Formatting. ...
  3. Keep It Fresh!
Apr 21, 2021

Is Etsy saturated? ›


Although Etsy is well-known and attracts lots of shoppers, it's also well-known to other handmade business owners. It's become quite competitive over the years and every category is saturated, so you can no longer rely on Etsy driving shoppers to your shop. You must work or pay for those shoppers.

How do you do SEO research on Etsy? ›

Etsy SEO: 5 Must-Do Steps to Help You Get Found on Etsy
  1. Find the best keywords for Etsy. 1.1. Think like a buyer. ...
  2. Optimize the key components of your listing. 2.1. Title. ...
  3. Beef up the content of your listing. 3.1. ...
  4. Keep your customer and market experience score high. 4.1. ...
  5. Offer competitive shipping prices.

What is marmalade for Etsy? ›

Using Marmalead to do that research will help you optimize your listings to capture those elusive front page spots. Marmalead offers support and information to Etsy sellers in a far superior way than it's other competitors, which makes them the perfect fit for my clients.

What searches are trending on Etsy? ›

August's Top 20 Etsy Searches
1.handmade home decor
2.handmade clothing
3.handmade jewelry
4.personalized gifts
15 more rows

How do I find my competitors tags on Etsy? ›

From any shop page on Etsy

Just click the Shortcut Button. It will generate an eRank Top Sellers report for this shop. You will see total sales; average daily sales; global sales rank, and more. Click that orange Tag Analysis button to generate an in-depth report on its tags.

What are illegal keywords on Etsy? ›

The following types of items are prohibited or restricted on Etsy: Alcohol, Tobacco, Drugs, Drug Paraphernalia, and Medical Drugs. Animal Products and Human Remains. Dangerous Items: Hazardous Materials, Recalled Items, and Weapons.

How long does it take for Etsy SEO to work? ›

Etsy SEO takes about one month to see real results. It takes time for everything to adjust and respond on Google as well as getting new traffic. For Etsy SEO 2022 descriptions make a difference because it gives you a chance to communicate what your offering and include rich keywords.

How do I increase traffic on Etsy 2021? ›

How to Increase Etsy Traffic (and Sales) in 2021
  1. Use SEO Keywords for more etsy traffic. ...
  2. Include attributes in your etsy listings. ...
  3. Differentiate Yourself from Competition – Find Your Niche! ...
  4. Create Detailed Description. ...
  5. Set Up a Business Social Media Accounts.

Is eRank better than Marmalead? ›

Marmalead is more expensive than eRank, but generally speaking, there's no winner here. Both these tools are extremely useful, and it's up to you to choose which one would suit your Etsy shop better.

Should I use eRank for Etsy? ›

Yes. eRank is dedicated to helping Etsy sellers grow their business and having an active Etsy shop connected to eRank is required.

How much does eRank cost? ›

Erank is 100% free! They also offer a premium version, however the free version still offers very useful tools. The Pro plan is $9.99 per month and includes 200 lookups in the keyword tool per day.

What is the most popular item sold on Etsy? ›

7 Top Selling Product Categories on Etsy with Their Best Selling Items
  • Jewelry.
  • Home and Living.
  • Personalized Items.
  • Clothing and Textiles.
  • Wedding Items.
  • Spa Products and Handmade Cosmetics.
  • Selling Better on Etsy: A Few Pro Tips.
  • To Sum Up.
Jun 30, 2021

How do I find my niche on Etsy? ›


How do you use e rank? ›

How To Use Erank | Etsy Keyword Research | Nancy Badillo - YouTube

How do I find best shops on Etsy? ›

Refer to the Top Sellers on Etsy table to view the top-ranking shops across all categories; their countries; and the estimated number of items they have sold since opening. (Tip: Use the Find Top Sellers filter to narrow the results.)

How do I find a business on Etsy? ›

How to Search for Items and Shops on Etsy
  1. You can use the search bar at the top of to look for items or shops.
  2. If you know the name of the shop, enter the exact shop name in the search bar. You'll be brought directly to the shop. ...
  3. If you know the shop owner's name, you can search for them using people search.


1. ETSY SEO 2022 (secretly) How to Rank Higher on ETSY SEARCH ALGORITHM & TOP SECRET Etsy SEO tips 2022
(The Teacher and Beyond)
2. How to Get Your First 100 Sales on Etsy - 6 Simple Ingredients
(Brenon Dopp)
3. How to Get Your First 100 Sales (on Etsy)
(Tim Koa)
4. Here's how to become a TOP ETSY SELLER...
(Handmade & Beyond)
5. Etsy SEO Tools, The eRank Keyword Tool
6. 10 INCREDIBLE Tools that will Change the Game for Your Etsy Shop
(How to Sell Your Stuff)
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